The ROI of Listing Videos - What Real Estate Agents in Scottsdale Need to Know
- Assaf Lowenstein
- May 2
- 6 min read
Updated: May 2
Published by Builds 'n lenses media | Scottsdale, AZ
There is a gap in the market right now - and most agents don't see it.
Listings with video receive 403% more inquiries than those without. And 73% of homeowners say they are more likely to list with a real estate agent who offers video marketing. REsimpli
Those are not small numbers. A 403% increase in inquiries is the difference between a listing that generates one call a week and one that generates five. Yet despite that kind of return, only 38% of real estate agents currently use video for their listings, and just 9% create actual listing videos. REsimpli
That gap is an opportunity. And in a market like Scottsdale, Paradise Valley, and the East Valley, where competition among listing agents is fierce, the agents who adopt video now are the ones who will dominate their market over the next three to five years.
Here is exactly what the data shows - and what it means for your business.
What Is the ROI of Listing Videos for Real Estate Agents in Scottsdale?
ROI in real estate video isn't just about whether a home sells faster. It shows up in four places:
More inquiries on each listing
Faster days on market
Higher sale prices
More listing appointments won
Most agents only think about the first one. The last one is where the real money is.
More Inquiries, More Showings, More Offers
Listings with video receive 403% more inquiries than those without video. Yet only 10% of recent home sellers reported that their agents effectively used video to market their property. PhotoUp
Let that sink in. The tool that generates four times more buyer interest is being used effectively by only one in ten agents. If you are one of the nine who aren't using listing video - your competition is getting your leads.
51% of homebuyers use YouTube as their primary destination when searching for homes online, and 58% of buyers want and expect to see a video of any home they are seriously considering. PhotoUp
Buyers are looking for video. When they don't find it on your listing, they move on to one that has it.
Listing Video Reduces Days on Market
Speed matters in real estate. Every extra day a home sits on the market costs your seller money in carrying costs, and costs you in perception - a listing that lingers starts to feel stale to buyers.
Listings with video sell up to 31% faster than those without video. REsimpli
In Scottsdale, where average days on market have been running between 75 and 92 days depending on the season, a 31% reduction means your listing could move three to four weeks faster. That is a meaningful advantage for any seller - and a strong talking point in your listing presentation. Livebetterinarizona
Video Builds Your Brand, Not Just the Listing
This is the part most agents overlook entirely.
Every listing video you post on Instagram, YouTube, Facebook, or your website isn't just marketing the property. It is marketing you. Your name, your market knowledge, your professionalism - all of it is on display every time someone watches that video.
Real estate listings with professional video get 118% more engagement than those without. And real estate videos drive 157% more traffic back to your website. REsimpli
More traffic to your website means more sellers finding you when they search for an agent in Scottsdale, Chandler, Gilbert, or Paradise Valley. A listing video that performs well on social media is an agent branding campaign that runs for free, long after the property has sold.
Horizontal vs. Vertical Video - Why You Need Both
Not all listing videos are the same. The format matters depending on where the video lives.
Horizontal video (16:9) is built for MLS, YouTube, your website, and email campaigns. It gives the property the cinematic feel buyers expect when they're doing serious research.
Vertical video (9:16) is built for Instagram Reels, TikTok, and YouTube Shorts - the platforms where buyers are discovering listings passively while scrolling. Short-form videos are projected to grow at an annual rate of 10.04% between 2024 and 2028. The agents who are already producing vertical listing content today are building audiences that will pay off for years. REsimpli
Builds 'n lenses media delivers both formats as part of our listing video packages - one shoot, two deliverables, ready for every platform.
The Agent Who Uses Video Wins More Listings
Here is the stat that should matter most to you as a listing agent.
73% of homeowners say they are more likely to list with a real estate agent who uses video to sell their home. PhotoUp
That means when you walk into a listing presentation in Scottsdale, Paradise Valley, Tempe, Mesa, or Chandler and you can show a seller an example of your listing video work - you are already ahead of the majority of agents in the room. Video isn't just a marketing tool for the property. It is a tool for winning the listing in the first place.
75% of experienced marketers say video has a more substantial ROI than photos alone, and 92% of marketers report that video provides them with a positive ROI. REsimpli
The data isn't close. Video works.
Why Most Agents Still Aren't Doing It
If video is this effective, why are only 9% of agents actually using listing video?
A few reasons come up consistently:
Cost. Agents assume professional listing video is expensive. At Builds 'n lenses media, listing video starts at $299 and is included in our Silver and Gold packages alongside photography, drone, floor plans, and virtual tours. The cost per listing is a fraction of one side of a commission.
Time. Agents don't have time to source a videographer, coordinate a shoot, and wait on editing. Our turnaround is fast, our process is simple, and everything is delivered ready to upload.
Not knowing what to ask for. Most agents don't know the difference between a walkthrough video, a cinematic lifestyle video, and a social media reel - and so they default to skipping it. We handle the strategy so you don't have to.
What Makes a Listing Video Worth Watching
Not all listing videos convert equally. The ones that drive inquiries and get shared have a few things in common:
A strong opening shot. The first three seconds determine whether a viewer stays or scrolls. Aerial drone footage, a dramatic exterior reveal, or a beautifully lit interior wide shot - the opening has to earn attention.
Clean movement. Shaky handheld footage signals amateur production instantly. Gimbal-stabilized movement tells buyers this agent takes their listing seriously.
Proper music and pacing. The audio sets the emotional tone. Slow, cinematic music for luxury listings. Upbeat and modern for starter homes and condos.
A clear call to action. Every listing video should end with the agent's name, contact info, and a reason to reach out. The video works for you 24 hours a day - make sure it closes.
Frequently Asked Questions
Does listing video actually help sell homes in Scottsdale? Yes - consistently. Listings with video receive 403% more inquiries than those without, and sell up to 31% faster. In a competitive market like Scottsdale and the East Valley, that advantage is significant. REsimpli
How much does real estate listing video cost in Scottsdale, AZ? Professional listing video in Scottsdale starts at $299 at Builds 'n lenses media. That includes both a horizontal cut for MLS and YouTube, and a vertical cut for Instagram Reels and TikTok. Listing video is also bundled into our Silver and Gold packages with photography, drone, floor plans, and virtual tours.
What is the ROI of real estate video marketing? 92% of marketers report a positive ROI from video. For real estate specifically, listings with video generate 403% more inquiries and drive 157% more website traffic than listings without video. REsimpli
Do homeowners care if their agent uses video? 73% of homeowners say they are more likely to list with a real estate agent who uses video to market their home. Video is increasingly a factor in who wins the listing appointment. PhotoUp
What is the difference between horizontal and vertical listing video? Horizontal video (16:9) is formatted for MLS, YouTube, and websites. Vertical video (9:16) is formatted for Instagram Reels, TikTok, and YouTube Shorts. Both formats serve different stages of the buyer journey. Builds 'n lenses media delivers both from a single shoot.
Who does listing video for real estate agents in Scottsdale and the East Valley? Builds 'n lenses media serves Scottsdale, Paradise Valley, Cave Creek, Carefree, Foundtain Hills Chandler, Gilbert, Mesa, Tempe and Queen Creek.
We deliver professional listing video - horizontal and vertical - alongside photography, drone, floor plans, and virtual tours.
The Bottom Line
Listing video is the highest-leverage marketing tool available to real estate agents in Scottsdale today. It generates more inquiries, reduces days on market, builds your personal brand, and helps you win more listing appointments.
Only 9% of agents are currently using it effectively. That means the market is wide open for the agents who move first. REsimpli
Builds 'n lenses media is a Scottsdale, AZ-based real estate photography and media company serving agents across the Phoenix metro. Services include professional listing photography, FAA Part 107 drone, listing video - horizontal and vertical - floor plans, and virtual tours. All media is delivered ARMLS-compliant.
Book your shoot - buildsnlenses.com/order
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