Published by Builds 'n lenses media | Scottsdale, AZ Every real estate agent in Scottsdale and the East Valley has a social media account. Most of them post inconsistently, lead with listings, go quiet when they get busy, and wonder why their follower count isn't translating into phone calls. The problem is not the platform. It is the strategy. A focused social media content strategy for real estate agents is what separates the accounts that generate leads from the ones that